Released on: September 20, 2007, 12:55 pm

Press Release Author: Sara Gyllstrom

Industry: Internet & Online

Press Release Summary: The Web Marketing Association announced Tuesday that Polar
Design (www.polardesign.com) won a "Standard of Excellence" Award for a Non-Profit
web site in its 2007 competition.

Press Release Body: [Woburn, MA]- September 21, 2007- The Web Marketing Association
announced Tuesday that Polar Design (www.polardesign.com) won a "Standard of
Excellence" Award for a Non-Profit web site in its 2007 competition. The site that
earned the award is the Massachusetts Laborers' Secure Benefits Portal
(www.mlbf.org). The award recognizes the portal for its unique blend of highly
usable, attractive design and robust database providing members with up to date
information about their benefits.

Polar Design teamed up with The Segal Company (www.segalco.com), a leader in HR and
benefits consulting for multiemployer benefit funds, public sector entities and
corporations. The result of this collaboration is a web site with easy to use and
informative user interfaces, built upon a rapid application development framework.
Using such a framework allowed Polar to build this complex site in less time and
with fewer bugs as compared to custom development, while also ensuring the site is
robust enough to serve the Laborers' thousands of members. Unique innovations
include a members' benefit dashboard, and Flash interfaces that display contribution
and other data to a diverse demographic with easy to understand, animated graphics.
The website's ability to address members' questions 24 hours per day, online, has
reduced call center traffic and certain support costs.

Segal and Polar Design are continuing in these efforts with four additional
multi-employer funds. The projects will improve the quality of information available
to members while reducing costs and delivering higher satisfaction to existing
members, thus helping the funds' parent organization attract new members.

About Polar Design
Polar Design (www.polardesign.com) is a mid-sized interactive agency with offices in
the United States and Europe, founded in 1999 with the mission of elevating
corporations\' and non-profits\' Internet communications. Our 30 employees serve the
web marketing and e-commerce needs of Fortune 1000 and small businesses alike
through their diverse specialties, from identity and concept development, to graphic
and multimedia flash design, to programming and database development. In addition
to custom design and development, Polar Design provides a range of marketing
solutions, an affordable "hosted" content management and e-commerce platform, as
well as application hosting with twenty-four hour support.

About Web Marketing Association
The Web Marketing Association (www.webaward.org) was founded in 1997. It is staffed
by professional volunteers that include Internet marketing, online advertising, PR
and web site designers who seek to improve the quality of online advertising,
internet marketing, and website promotion. Now in its 11th year, the WebAwards names
the best websites in 96 different categories ranging from advertising to television.
WebAwards presents a benchmark recognizing organizations responsible for developing
some of the most effective web sites on the Internet.

About Massachusetts Laborers
The Massachusetts Laborers' Benefit Funds (www.mlbf.org) provide their members and
dependents with healthcare, pension, and annuity. The website features information
on the Funds' offerings as well as tools for members to access and understand their
individual benefits. Employers, business representatives, trustees, and fund
employees can also securely access information relevant to their needs.


Web Site: http://www.polardesign.com

Contact Details: Polar Design Boston (Headquarters)
600 Unicorn Park Drive
Woburn, MA 01801
USA

Office:(781) 404-4000
Fax:(978) 336-4687